8/1/2022

KFC or McDonalds? In Asia, There’s No Comparison

In Asia, KFC rules supreme over McDonald’s, holding double the market share of their biggest competitor. But there’s a reason why. KFC is an OG in the Asian market, opening up its first store in the Philippines in 1966. Since then, it’s spread to the rest of the continent. But the reason KFC is so successful is not just how long it’s been around: KFC caters to local flavors, bringing to life cultural favorites and then combining them with their addictive staples. You can get a KFC chicken biryani in Sri Lanka, a shrimp donut in Thailand, and Christmas isn’t complete in Japan without a bucket of KFC chicken. But it’s not always beef between KFC and McDonald’s. In fact, they often influence each other’s growth. Over the years, McDonalds has come up with its own menu of Asia-specific items. And while KFC is declining in its home country, the United States, it’s crushing the international market. Its success in Asia comes down to one main thing: being good at listening.

8/1/2022

KFC or McDonalds? In Asia, There’s No Comparison

In Asia, KFC rules supreme over McDonald’s, holding double the market share of their biggest competitor. But there’s a reason why. KFC is an OG in the Asian market, opening up its first store in the Philippines in 1966. Since then, it’s spread to the rest of the continent. But the reason KFC is so successful is not just how long it’s been around: KFC caters to local flavors, bringing to life cultural favorites and then combining them with their addictive staples. You can get a KFC chicken biryani in Sri Lanka, a shrimp donut in Thailand, and Christmas isn’t complete in Japan without a bucket of KFC chicken. But it’s not always beef between KFC and McDonald’s. In fact, they often influence each other’s growth. Over the years, McDonalds has come up with its own menu of Asia-specific items. And while KFC is declining in its home country, the United States, it’s crushing the international market. Its success in Asia comes down to one main thing: being good at listening.

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KFC or McDonalds? In Asia, There’s No Comparison